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AIG Newsletter 14 November 2022

Advertising Information Group-Newsletter

Lesedauer: 3 Minuten

13.03.2023
Advertising Information Group
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DATA

LIBE Committee discusses draft opinion on Data Act 

On 8 November the EP LIBE Committee discussed the draft Opinion on the Data Act. Rapporteur MEP Lagodinsky (Greens/EFA) presented the key issues that he looked to address, which included: data access for third parties and public authorities, contractual relationships, holistic data, legal clarity for data minimisation and safeguards against reidentification. The importance of coherence with existing rules was also raised. Yvo Volman (DG CONNECT) attended and noted that they had worked with DG JUST to ensure alignment between the Data Act and GDPR. On business-to-government data sharing (B2G), the Rapporteur proposed the deletion of Chapter 5, to which other MEPs expressed their opposition, whilst supporting moves to revise the chapter in order to protect personal data. 

The LIBE Committee had also included some concerning amendments, particularly around the sharing of personal data for marketing and advertising purposes. In response, the AIG sent proposed amendments to members of the LIBE Committee, calling for their support and oppose these measures and table amendments ahead of the deadline tomorrow.

Parliament’s LIBE goes to the UK for visit to discuss data protection 

A delegation from the LIBE Committee also traveled to the UK between 2-4 November to discuss data protection with UK officials and Parliamentary committee members, as well as Julia Lopez, Minister of State for Media, Data and Digital Infrastructure. In light of the UK’s proposed changes to its data protection framework, the discussion focused on the UK’s alignment to the GDPR and to the Law Enforcement Directive (LED).  

The UK Government is confident that its proposed changes do not reduce its high data protection standards, and that they do not pose a risk to UK data adequacy. However, Politico reported that the meeting was cut short, and that MEPs criticised the UK’s independent regulator, the Information Commissioner’s Office (ICO), as they believed that the UK privileged business over privacy, and that data protection was not recognised appropriately as a fundamental right.


DIGITAL

Czech Digital Week  

The first Czech Digital Week took place in Prague between 31 October and 4 November. The first day was dedicated to ‘Digital Education’, with Czech Deputy Prime Minister for Digitalisation, Ivan Bartoš, launching the event with a visit to the ‘Industry 4.1 Testbed’ at the Czech Technical University. As part of Czech Digital week, Meta also launched a dedicated local Facebook page in Czechia to help build stronger partnerships with local communities.  

The second day focused on supporting the ‘Digital Transformation of Society, which was followed by Google’s ‘Technology for the Future’ conference, which looked to bring together stakeholders and experts to discuss how to support nonprofits and social enterprises to drive digital inclusion and digital skills adoption among underprivileged communities in Czechia. 

On Wednesday, the Czech Presidency and European Commission showcased a multi-stakeholder event on the ‘Future of Internet.’ Concrete actions to deliver on the principles enshrined in the Declaration on the Future of the Internet were broadly discussed.


POLITICAL ADVERTISING

EP CULT Committee publishes Opinion on “Transparency and targeting of political advertising” 

On 3 November, the EP CULT Committee published its Opinion on the proposal for a transparency and targeting of political advertising regulation. Rapporteur MEP Verheyen (EPP) stressed the need to clarify provisions related to the dissemination of political advertising through offline media forms and in order to ensure a consistent approach between offline and online service providers of political advertising. The Opinion also recognised the importance of coherence with the AVMSD, notably on safeguarding freedom of expression and the right to freedom of information, and highlights the necessity to clarify cooperation mechanisms between authorities to avoid future challenges.


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