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AIG Newsletter 24. February 2020

Advertising Information Group-Newsletter


Commission presents strategies for data and Artificial Intelligence 

On 19 February, the European Commission announced its digital strategy, entitled ‘Shaping Europe's digital future’. This was accompanied by a White Paper on Artificial Intelligence (AI) and a second Communication, on ‘A European data strategy’. 

Shaping Europe’s digital future 

There will be three overarching objectives in digital: Technology that works for people; a fair and competitive economy; and an open, democratic and sustainable society. 

The Strategy further confirms the ongoing evaluation and review of the fitness of EU competition rules for the digital age (2020-2023) and the launch of a sector inquiry still this year. In addition, a Communication on ‘Business Taxation for the 21st century’ that considers the progress made at OECD level is expected but no date for publication is advanced. 

AI White Paper 

The White Paper on AI is open for public consultation until 19 May. It is accompanied by a report on safety and liability implications which looks at regulatory options. It suggests clear and mandatory requirements should apply to ‘high-risk’ AI systems (such as in health, policing, or transport) without burdening low risk systems, for which a voluntary labelling scheme may suffice with higher standards.  

A European data strategy 

The European data strategy is open for consultation until 31 May. The Commission aims to establish a single market for data, unlocking unused data and allowing it to flow freely across sectors. With this in mind, the EU’s executive proposes putting in place an enabling legislative framework for the governance of common European data spaces. A legislative proposal to this effect should be published in Q4 2020 and the tentative timeline for further key actions is the following: 

  • Q4 2020: Analysis of the importance of data in the digital economy and review of the existing policy framework in the context of the Digital Services Act package; 
  • Q1 2021: Adoption of an implementing act on high-value data-sets, as foreseen in the Open Data Directive
  • Q4 2021: Address issues related to the usage rights on co-generated industrial data (IoT data created in industrial settings), as part of a wider ‘Data Act’.

EP IMCO Committee holds Hearing on digital advertising and consumer information

On 17 February, the European Parliament’s Committee on the Internal Market and Consumer Protection (IMCO) organised a Public Hearing in order to analyse the relationship between digital advertising and consumer information from a point of view of the ad-tech industry and the collection of personal data to the phenomenon of influencer marketing. Discussion focused on the relationship between users, consumers, advertisers and online platforms, discussing whether the current legal framework is still sufficient to protect consumer interests and fundamental rights or whether the European Commission should put forward more specific legislation to address these new phenomena. A full summary of the discussions can be found here.

OECD presents economic analysis and impact assessment of its work on a global agreement on digital taxation

On 13 February, the OECD presented its economic analysis and impact assessment of its work on a global agreement on digital taxation. The OECD has been working on the basis of the proposed two pillar system for digital taxation and their analysis found that the solution would lead to an increase of up to 4% of global corporate income tax (CIT) revenues, or USD 100bn annually.

This will be presented in a new OECD Secretary General Tax Report during the next meeting of G20 finance ministers and central bank governors in Riyadh, Saudi Arabia, on 22-23 February. Following this, there will be another inclusive framework meeting in Berlin on July 1-2 to look for an agreement on the key policy features of a solution. The G20 Finance Ministers will then once again discuss the issue in Saudi Arabia on July 18-19, before the G20 Summit on November 21-22.


Commission outlines initiatives to boost better and safer internet for children

On 12 February, Helena Dalli, Commissioner for Equality, European Commission, outlined the Commission’s priorities and actions to ensure better and safer internet for children in Europe. The Commissioner emphasised the continued relevance and importance of the European Strategy for a Better Internet for Children, which was launched in 2012 and represents an initiative with a purpose to provide an integrated and effective support for children in online environment. However, Ms Dalli also outlined future actions of the European Commission in this area, including the Commission’s new and comprehensive Strategy on the Rights of the Child, which will also aim to protect children online and prevent their exploitation. 

This action will run in parallel with the updating of the EU rules regarding digital services, including the revised Audio-visual Media Services Directive (AVMSD), which will ensure that digital platforms have special measures in place to protect children from harmful content. The Commissioner also recalled that the Commission will also present this year a revised Digital Education Action Plan to ensure that children in Europe have all the skills needed to succeed in the digital age. 

MEPs welcomed the statement but underlined the need to boost proper digital education in schools, as well as involving all stakeholders in ensuring that children are protected online. A full account of the debate is available here.


26 February: AIG Meeting, Austrian Perm Rep, 13:00 – 15:00

4 March: Making Europe fit for the digital age, The Bavarian State Minister for Digital Affairs, Judith Gerlach, DIGITALEUROPE and Bitkom

11 March: Big data and B2B platforms the next big opportunity for Europe, The Centre for European Policy Studies (CEPS)

11 March: Big data and B2B platforms the next big opportunity for Europe, The Centre for European Policy Studies (CEPS)

18 March: Digital Innovation Hubs serving the public sector, The European Commission

19 March: 10th annual European Data Protection and Privacy Conference, Forum Europe