Why is Austria participating in the EXPO?
Austria’s participation in EXPO 2020 is an important contribution to “nation branding” directed at an international audience. In recent years, the significance of the EXPO has changed and the event has developed into a showcase for the innovations and solutions of the participating countries. Because a highly international audience is expected, Austria’s presence in Dubai has a strong commercial and tourism component.
During the World Expo, our pavilion will be competing with more than 180 participating countries and we will face the challenge of presenting Austria in an innovative and creative way. At the same time, EXPO 2020 Dubai offers Austria a platform with broad publicity and media exposure that will attract considerable attention both at the venue and on an international level.
The exhibition area for the Austrian pavilion totals 2,400 m² and is located between Switzerland and China in the Opportunity district: “unlocking the potential within individuals and communities to shape the future”.
To finalise project identification, an EU-wide, two-stage realisation competition was announced in which 43 teams from all creative sectors participated. The task encompassed the architecture of the pavilion, the design of the exhibition, as well as the design and integration of the exterior spaces into the exhibition activities.
An interdisciplinary jury of experts recommended the project “Austria makes sense” under the direction of querkraft architekten.