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AIG Newsletter 29 September 2025

Advertising Information Group-Newsletter

Lesedauer: 5 Minuten

CONTENT:

NEWS
DATES FOR YOUR DIARY

NEWS

In this week's edition: The Commission launches a call for evidence for its Digital Omnibus Simplification Package. The EP's CULT Committee publishes a draft report examining social media impact on young people. Similarly, the IMCO Committee discusses amendments to a draft report on the protection of minors online. IMCO also receives an update on the AI Act enforcement and implementation and the EP publishes amendments to Axel Voss' draft report on AI and copyright reform. Meanwhile, the European Data Protection Supervisor publishes its opinion on the EU sharing personal data with the US, and a leaked Danish Presidency briefing note asks Member States to consider the effectiveness of the AVMSD. Lastly, Draghi calls for radical simplification to coincide with the 1-year anniversary of his competitiveness report.

CALL FOR EVIDENCE LAUNCHED FOR DIGITAL OMNIBUS

On 16 September, the EC launched a call for evidence for its Digital Omnibus initiative. This initiative aims to simplify digital legislation and address stakeholder concerns about fragmented regulations and disproportionate impacts on SMEs. It will target measures such as streamlining data regulations, clarifying ePrivacy Directive rules, and making targeted AI Act adjustments. A few days later, during an EP LIBE Committee debate , MEPs raised concerns about potential weakening of standards and lobbying pressure from big tech companies. Commission officials, however, emphasised their commitment to reducing administrative burdens without compromising citizen protection.

EP CULT WEIGHS IN ON MINORS ONLINE

The EP CULT Committee recently published a draft report examining social media's impact on young people. Rapporteur MEP Sandro Ruotolo (S&D) emphasised the urgent need to strengthen and harmonise EU regulations by building upon existing frameworks and address gaps around influencers and inconsistent enforcement. The report identified the AVMSD revision as a crucial opportunity to extend protections to cope with today's media ecosystem. It also proposed comprehensive measures including privacy-respecting age verification, safety-by-design platforms, enhanced content moderation, and improved digital literacy.

EP IMCO DISCUSSES PROTECTION OF MINORS ONLINE

During an IMCO discussion regarding the amendmentsto a draft report on the protection of minors online, Rapporteur Christel Schaldemose (S&D) emphasised the need for robust age verification, parental involvement, and concerns about loot boxes. The centre-right EPP backed safe digital spaces with reliable age checks and extending the DSA to video games. Left-leaning Renew and S&D members advocated for mandatory age verification systems including measures against dark patterns and exploitative influencers. Right-wing parties such as the PfE and ECR groups cautioned against state overreach, prioritising parental responsibility over surveillance and opposing loot box bans.

EP IMCO RECEIVES AI ACT UPDATES

On 24 September, MEP Brando Benifei (S&D, Italy), Co-Chair of the Working Group on AI Act implementation and enforcement, updated the IMCO Committee on the group's 15 July meeting, which examined the final general-purpose AI Code of Practice published by the AI Office on 10 July. The group discussed EC guidance on scope including open source provisions, public training data summary templates, GPAI obligations that took effect in August, and enforcement capabilities. The Working Group's next meeting is scheduled for 15 October and will address AI Act matters related to the digital omnibus.

EP PUBLISHES AMENDMENTS ON DRAFT AI ©YRIGHT REPORT

The amendments to MEP Axel Voss's (EPP) draft report on AI and copyright reform have shown that MEPs broadly supported a presumption of copyrighted work usage in AI training. Key MEPs including David Cormand (Greens), Tiemo Wölken (S&D), and Laurence Farreng (Renew) pushed for AI models trained outside the EU to comply with EU copyright law by treating AI model provision in the EU as "communication to the public" of training content. MEPs disagreed on whether use of copyrighted work in AI training should be irrefutable or challengeable, and none were satisfied with the Commission's proposed transparency model for training data.

EDPS PUBLISHES OPINION ON US DATA SHARING

The European Data Protection Supervisor (EDPS) has publishedan opinionregarding the EC's proposal for an EU-US framework agreement on information sharing for security screenings and identity verification. The EDPS cautioned that extensive sharing of personal and biometric data with third countries represented significant interference with fundamental rights, and therefore required safeguards such as strict necessity and proportionality measures, and transparency obligations for both EU and US authorities.

PRESIDENCY NOTE ON AVMSD & PROTECTION OF MINORS ONLINE

The leaked Danish Presidency note, intended to prepare Member State delegations ahead of the Audiovisual & Media Working Party meeting which took place on 24 September, contained guiding questions encouraging Member States to consider the effectiveness of current AVMSD implementation, potential improvements to age verification requirements, and additional tools needed to enhance online safety for children across various digital services including video games and AI chatbots. The note also highlighted growing concerns about children's exposure to harmful content and manipulative designs on digital platforms.

DRAGHI CALLS FOR DEEP CUTS TO PRIVACY RULES AND PAUSE ON AI ACT

Mario Draghi called for dramatic reforms to EU digital regulations, urging "radical simplification" of the GDPR and a temporary halt to implementing "high risk" provisions of the AI Act. Speaking at a EC conference on the anniversary of his competitiveness report, Draghi argued that current privacy rules created excessive legal uncertainty for AI developers and that Europe needed "new speed, scale and intensity" to compete with China and the US in critical technology sectors. Separately, the EC's AI Office launched a consultation on transparency requirementsunder Article 50 AI Act. The deadline for response is 9 October.