Werbung und Marktkommunikation, Fachverband

AIG Newsletter 15 September 2025

Advertising Information Group-Newsletter

Lesedauer: 4 Minuten

CONTENT:

NEWS
DATES FOR YOUR DIARY

NEWS

The AIG biweekly newsletter returns. Welcome back to all our readers!

In this week's edition: The EC publishes its 2025 European Media Industry Outlook and launches a consultation to develop guidelines and a code of practice regarding AI transparency obligations. Meanwhile, the CJEU dismisses a challenge to the EU-US Data Privacy Framework and the Danish Presidency confirms its commitment to resurrecting the Green Claims Directive. Von der Leyen delivers her State of the Union address where she also announces plans to introduce tougher social media restrictions for children. Finally, the EC fines Google over its anti-competitive advertising practices.

EC PUBLISHES 2025 EU MEDIA INDUSTRY OUTLOOK

The 2025 EU Media Industry Outlook, published on 4 September, revealed that the EU audiovisual market faces significant challenges from changing consumption patterns, market concentration, and competition from non-EU content providers for advertising revenue and sports rights. Although the EU produces substantial audiovisual content, these works struggle to reach broader audiences, and the industry risks falling behind due to rapid technological innovations. The report advocates for audience-centric strategies, technological adoption, sustained investment in development, and better exploitation of IP rights to drive growth.

EC CONSULTS ON AI TRANSPARENCY CODE & GUIDELINES

On 4 September, the EC launched a consultation to develop guidelines and a code of practice regarding AI transparency obligations under the AI Act. These guidelines will aim to assist deployers and providers of generative AI in detecting and labelling AI-generated or manipulated content. Interested stakeholders can provide feedback until 2 October. The consultation is also accompanied by a call for expressions of interest from stakeholders wishing to participate in creating the Code of Practice.

CJEU RULES US DATA PROTECTION IS ADEQUATE

On 3 September, the CJEU dismissed a challenge to the EC's July 2023 adequacy decision on the EU-US Data Privacy Framework. The Court confirmed that the US Data Protection Review Court maintains sufficient independence and impartiality safeguards, and that US bulk data collection operates under appropriate ex post judicial oversight, thereby meeting the requirements established in the Schrems II judgement.

DANISH PRESIDENCY EYES GREEN CLAIMS REVIVAL

During an exchange of views hosted by the EP ENVI Committee on 4 September, Danish Ministers for the Environment and Green Transition expressed their commitment to pursue negotiations on the Green Claims Directive, reach agreement in the Council and conclude negotiations with Parliament. More broadly, MEPs raised concerns about balancing environmental ambitions with social fairness, economic realities, and industrial competitiveness.

VDL DELIVERS 2025 STATE OF UNION SPEECH

On 10 September, President Von der Leyen delivered the first State of the Union address of her second term, calling for unity on defence, enlargement, and democratic resilience. She outlined ambitious plans to strengthen Europe's global security role and announced economic initiatives including a Scale-Up Europe Fund for AI, a Single Market Roadmap to 2028, and a €500 million Choose Europe package to attract leading researchers. Reactions amongst political groupings revealed significant divisions across policy areas. Renew Europe supported digital competitiveness, S&D demanded stronger social investment, and the Greens called for more ambitious climate action.

In addition, Von der Leyen announced plans to impose tougher restrictions on children's social media access, criticising algorithms that "prey" on young users' vulnerability and expose minors to bullying, adult content, and self-harm. Von der Leyen will establish an expert panel by the end of this year to advise on social media restrictions for minors, though she stopped short of confirming whether the EU might follow Australia's approach of banning social media access for under-16s.

GOOGLE TO PAY €2.95 BILLION FOR AD PRACTICES

The EC has fined Google €2.95 billion for breaching EU antitrust rules through anti-competitive practices in the advertising technology sector. The EC found that Google abused its market position by systematically favouring its own ad exchange AdX over competitors between 2014 and the present. The EC has ordered Google to cease these self-preferencing practices and implement measures to address inherent conflicts of interest in the adtech supply chain.