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Sujet der inno up Challenge. Auf türkisem Untergrund stehen die Wort Inno up.
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înno up – The Startup Collaboration Challenge by WKÖ

For forward-thinking companies. For startups that spark change.

Lesedauer: 3 Minuten

12.01.2026

For companies

Do you have a challenge or an innovative project within your company? înno up provides a structured approach to finding the right startup for your innovation and fostering a successful partnership.

Why participate?

  • clearly defined innovation roadmap for collaboration
  • targeted scouting and in-depth analysis of startups
  • up-to-date market insights, including trends, solutions, and technologies
  • Expert support in setting up and optimizing the partnership
  • Minimal time commitment – just 3 days required from start to finish

Who can join? 

  • open to all members of the Austrian Chamber of Commerce (WKÖ)
  • well-defined innovation project in line with our guidelines
  • € 2,500 commitment fee

Interested in becoming a buddy company?

Contact us today: innoup@wko.at 

For Startups

Are you developing cutting-edge solutions, which are tailored to business needs? înno up is a dynamic platform that connects startups with companies in a structured process, paving the way for innovation.

What´s in it for you?

Each challenge is unique, but key benefits often include:

  • cash prizes
  • opportunities for long-term partnerships
  • strong media exposure and joint market presence

Who can apply?

Eligible participants include all legally competent individuals and businesses that meet the specific criteria set by participating companies.


How it works


1. Apply

Click the submission button, fill out the form, and send it in. Every application is reviewed.

2. Startup-Selection

The best 3 to 5 startups move on to the next round!

3. Pitch Preperation

Finalists receive expert coaching to perfect their pitch.

4. Pitch Day

Present your solution, impress the jury, and compete for the top spot.

5. Grand Finale

A high-profile closing event where companies and startups celebrate their success.


Any questions?

Reach out at:  innoup@wko.at


Current challenge

Big Blue Marple inno up: Start-Up Challenge powered by WKO

Schriftzug-Logo: Big Blue Marble
© Big Blue Marble

Via the înno up Challenge, Big Blue Marble is looking for innovative startups with technologies, services, or solutions that contribute to increasing efficiency and optimizing usage in the live streaming and video-on-demand space.

The focus is particularly on:

  • Streaming content protection: innovative technologies and solutions to protect streaming content from piracy, unauthorized distribution, and misuse
  • Real-time metadata generation from video streams
  • User experience innovations: tools that enhance interactivity, personalization, or accessibility in streaming  

Big Blue Marble is seeking startups whose innovative approaches contribute to a more efficient, scalable, and inclusive streaming platform—whether through specialized point solutions or holistic systems that measurably improve security, data efficiency, or user engagement.

apply now

Mondi înno up: Start-Up Challenge powered by WKO

Schriftzug-Logo Mondi Group
© Mondi Group

As part of înno up, Mondi is looking for innovative startups with solutions, services, or technologies that contribute to the utilization and valorization of previously unused energy and material streams in paper and packaging production.



The Austrian Chamber of Commerce (WKÖ) launched înno up to connect established businesses with groundbreaking startups, unlocking new growth opportunities for both sides.

Collaboration between established companies and startups has proven to drive innovation. With înno up, we actively facilitate partnerships that create real impact.

Startups are the driving force behind innovation. They play a crucial role in developing new tools, sustainable solutions, and cutting-edge technologies. According to the Austrian Startup Monitor 2020, 63% of all startups contribute to sustainable development and are classified as green startups.  

 
Beyond fostering innovation, înno up also provides companies access to sustainable solutions—helping shape a greener, smarter future.


Successful matches through  înno up 

Logoleiste für  înno up 2024
© înno up
Logoleiste der înno up Challenge 2023
© înno up
Zu sehen ist die Logoleiste von înno up 2022
© înno up
Zu sehen ist die Logoleiste der înno up Challenge 2021
© înno up

înno up in the media

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