AIG Newsletter 14 September 2026
Advertising Information Group-Newsletter
Lesedauer: 5 Minuten
CONTENT:
NEWS
In this week’s edition: the European Commission issues preliminary findings that TikTok may be in breach of the Digital Services Act over the privacy, safety and security of minors’ accounts, while also fining AliExpress €550 million for failing to assess and mitigate risks linked to illegal, unsafe and counterfeit products. Separately, ChatGPT, Reddit and Roblox are designated under the DSA and will face additional obligations as Very Large Online Services. Meanwhile, the Irish Presidency outlines its priorities to the European Parliament’s JURI Committee, including competitiveness, AI, copyright, EU Inc. and regulatory simplification. The AI Omnibus enters into force, introducing targeted simplifications to the AI Act, and the Commission publishes guidelines on Article 50 transparency obligations covering AI interactions, deepfakes and AI-generated content.
NEW DSA DESIGNATIONS AND ENFORCEMENT ACTION
The European Commission has continued to strengthen enforcement of the Digital Services Act (DSA), issuing preliminary findings that TikTok’s account settings for minors do not meet the privacy, safety and security standards required under the Regulation. The Commission is concerned that minors’ profiles and content can be too widely accessible, including to users outside TikTok, increasing risks such as unwanted contact, cyberbullying and predatory behaviour. It considers that stronger protections should apply by default, including limiting the visibility of minors’ content and preventing it from being recommended through the For You Feed. TikTok can now respond to the Commission’s findings and, if the preliminary findings are confirmed, the Commission may adopt a non-compliance decision and impose a fine of up to 6% of the company’s global annual turnover. The Commission has also fined AliExpress €550 million for failing to properly assess and mitigate risks relating to the sale and dissemination of illegal, unsafe and counterfeit products on its platform.
Separately, ChatGPT has been designated as a Very Large Online Search Engine (VLOSE), while Reddit and Roblox have been designated as Very Large Online Platforms (VLOPs) after declaring that they reach at least 45 million average monthly users in the EU. The three services will have until January 2027 to comply with the additional obligations applying to VLOPs and VLOSEs, including requirements to assess and mitigate systemic risks related to illegal content, minors, users’ physical and mental wellbeing, fundamental rights, electoral processes and public security.
IRISH PRESIDENCY OUTLINES JURI PRIORITIES
On 7 September, the EP JURI Committee held an exchange of views with Irish Minister Niamh Smyth on the Irish Presidency’s priorities, including competitiveness, AI and digitalisation, copyright, EU Inc. and regulatory simplification. The Presidency stressed the importance of strengthening the Single Market, supporting innovation and reducing administrative burdens, with EU Inc. highlighted as a key tool to help companies operate across the EU.
AI was a major focus, with MEPs raising concerns around regulatory burdens, SME uptake, data centres and enforcement. The Presidency committed to advancing the Cloud and AI Development Act and supporting wider AI adoption. Discussions on copyright centred on AI training, creator remuneration and online piracy, with the Presidency backing a balanced, evidence-based approach. MEPs also addressed the digitalisation of cross-border justice and cybersecurity, stressing the need to improve access to justice while safeguarding fundamental rights and resilient digital infrastructure. Watch the full JURI Committee hearing here.
AI OMNIBUS ENTERS INTO FORCE
The AI Omnibus entered into force across the EU on 27 July 2026, introducing targeted simplification of the AI Act through extended timelines, lighter administrative obligations and wider access to regulatory sandboxes. The changes extend the application of high-risk AI rules to 2 December 2027, and to 2 August 2028 for AI systems embedded in physical products, while expanding some SME support measures to small mid-cap companies. The Omnibus also removes or eases obligations on AI literacy, EU database registration and post-market monitoring, while preserving safeguards including a ban on AI systems generating non-consensual intimate content or CSAM, and allowing bias detection under specific conditions. On the same day, the Commission opened a call for evidence on an upcoming AI strategy for the cultural and creative sectors, which will focus on innovation, cultural sovereignty, genuine creation, linguistic diversity and inclusion, with feedback open until 11 September 2026 and adoption planned for the first quarter of 2027.
ARTICLE 50 AI ACT TRANSPARENCY GUIDELINES PUBLISHED
The European Commission has published guidelines on the transparency obligations under Article 50 of the AI Act, which now apply from 2 August 2026. The guidelines provide practical guidance for providers and deployers of AI systems and clarify the scope of the new requirements, including when users must be informed that they are interacting with AI and how AI-generated or manipulated content should be marked or labelled. The rules cover a range of applications, including interactive AI systems, deepfakes, emotion recognition and biometric categorisation, as well as AI-generated or manipulated text published on matters of public interest without human review or editorial control. The guidelines also clarify key concepts, exemptions and how organisations can demonstrate compliance, including through the Code of Practice on Transparency of AI-Generated Content.
DATES FOR YOUR DIARY
September 11: The Antici Group (Simplification) is meeting
September 14: The European Parliament Committee on the Internal Market and Consumer Protection (EP IMCO) is meeting
September 22-23: The All Digital Summit is taking place in Belgrade
September 24: The Competitiveness Council (Internal market and industry) is taking place