AIG Newsletter 22 June 2026
Advertising Information Group-Newsletter
Lesedauer: 4 Minuten
CONTENT:
NEWS
In this week's edition: Ireland sets out its Council Presidency priorities focussing on competitiveness and the digital agenda, while the Ireland-Lithuania-Greece trio programme outlines broader EU priorities through to 2027, including competitiveness, democratic resilience and tackling disinformation. The Commission publishes its final Code of Practice for AI Transparency and the EDPS hosts a debate on the Digital Omnibus, with participants supporting simplification but urging caution on core GDPR principles. Meanwhile, a broad EU coalition of civil society organisations and experts has called on the Commission to avoid a blanket social media ban for children, advocating instead for a rights‑based approach centred on platform accountability and safer design.
IRISH PRESIDENCY PRESENTS ITS PRIORITIES AND ANNOUNCES AI SUMMIT
Ireland has set out its priorities for its Council Presidency from 1 July to 31 December 2026 under the theme 'Strength with unity', focussing on competitiveness, values and security. It will drive progress on the One Europe, One Market Roadmap, including completing the Digital Omnibus package by end‑2026. For digital and media, key priorities include simplification, AI and cloud policy, platform regulation and online safety. Ireland aims to boost EU capacity in AI and cloud, advance digital governance, host an AI Summit on 14 October, and progress key files such as the Digital Networks Act and Cloud and AI Development Act, while supporting implementation of the Digital Services Act and advancing discussions on child online safety and a potential AVMSD revision.
IRELAND–LITHUANIA–GREECE TRIO PROGRAMME PUBLISHED
The draft programme of the Ireland–Lithuania–Greece Presidency trio sets out priorities for 1 July 2026 to 31 December 2027 under the theme 'united in diversity', combining shared objectives with differing national perspectives in a challenging geopolitical context. It places particular emphasis on preparations for the 2028–2034 EU budget, alongside support for Ukraine, EU enlargement, security and defence, and multilateralism. Economically, the trio will advance the Single Market, simplification and better regulation, while promoting competitiveness, energy and food security, and climate goals. For digital and media, key areas include shaping global digital standards, notably on AI, and addressing disinformation, online harms and the protection of children.
COMMISSION PUBLISHES AI TRANSPARENCY CODE OF PRACTICE
On 10 June, the European Commission published the final voluntary Code of Practice on the marking and labelling of AI-generated content, providing practical guidance for providers and deployers to comply with the AI Act’s transparency obligations from 2 August. The Code, drafted by six independent experts with input from more than 180 stakeholders, covers the marking and detection of AI-generated content by providers and the labelling of deepfakes and certain AI-generated public-interest content by deployers. Signatories will be able to rely on the Code to demonstrate compliance with the AI Act, while the Commission plans to adopt complementary guidelines later in 2026 clarifying the scope and application of the transparency obligations.
EDPS DEBATE ON DIGITAL OMNIBUS AND DATA INNOVATION
The EDPS hosted a high-level debate on 8 June on the Digital Omnibus and the future EU digital rulebook, focusing on simplifying regulation while safeguarding GDPR principles. Participants supported targeted simplification, greater legal certainty and reduced fragmentation across Member States, but cautioned against reopening core GDPR concepts. Discussions also highlighted the need for clearer guidance on areas such as anonymisation, AI training and data sharing, and stressed that broader coherence across digital laws should be addressed through the upcoming fitness check. The Parliament’s report is expected on 22 June, with trilogues unlikely to begin before early next year.
COALITION OPPOSES BLANKET SOCIAL MEDIA BAN FOR CHILDREN
A coalition of more than 140 organisations and experts, including members of the EU Coalition for Children’s Rights Online, has urged the European Commission to avoid introducing a blanket social media ban for children. Instead, the group calls for a rights-based approach that focuses on holding platforms accountable and ensuring services are safe and age-appropriate by design, warning that broad age-based bans would risk undermining children’s rights while failing to address the root causes of online harm.
DATES FOR YOUR DIARY
23 June: EP JURI Committee: Digital Omnibus – Consideration of draft opinion
24 June: Event: Europe’s competitiveness in emerging technologies – What is the role of standards, markets and quantum innovation?
2 July: Event: EU Presidency Forum – Ireland